2009 a Social Year in Review

Yup it is that time of the year where we look back and reminisce on the year that was, and in social what a year it was.

In the last year:

• Facebook grew from 150 million members to 350 million
• Twitter grew from 6 million monthly users to over 18 million
• and Milyoni launched

 Milyoni started as a loosely formed concept, that if people are hanging out on Social Networks, (and they are, spending more time checking Facebook than reading email).  Then as we progressed we learned that there is a lot more to this concept than meets the eye.  As with all great ideas, the real magic is in the execution.

Over the course of the last year, we learned:

• That Social Networks are for, well, being social.  Educate, entertain and inform and in the process sell generate some sales.
• Your fans and followers are not just customers, they are your best, most loyal and loudest customers.  Take heed of what they are saying.
• Social Commerce is about the Conversation.  Make your content engaging and your assortment relevant to encourage your fans.

It has been a great year, goals have been set, goals have been exceeded and oh my goals have been changed, but the vision and the execution has never changed.  To bring a new kind of commerce to the internet.  Commerce that is Viral, Instant and Contextual.  Mostly what we learned is that we are not delivering social commerce, we are inventing conversational commerce.